The Challenge
A global mobile game developer, known for a genre-defining RPG title, was preparing to launch new localized versions of its title for the highly competitive Korean and Japanese markets. Recognizing the importance of tailored player experiences, the client faced a
strategic challenge: how would its game compare to regional RPG heavyweights? It needed specialized, detailed insights from experts deeply immersed in regional gaming cultures. Key objectives included:
- Understanding the local first-time user experience (FTUE)
- Benchmarking against top-tier local RPG competitors
- Optimizing monetization strategies in line with cultural expectations
- Conducting market analysis to support strategic decisions
The client selected TransPerfect Games for our proven track record supporting AAA game publishers, deep localization expertise, and access to a global network of gaming professionals.
The Solution
TransPerfect Games launched a targeted user research initiative designed to deliver actionable, market-specific insights. For each targeted region, we assembled a dedicated panel of experts with deep knowledge of regional RPG trends. Each expert was
tasked with:
- Engaging with multiple game builds through structured play sessions
- Providing comprehensive, market-aligned feedback
- Participating in moderated, in-depth roundtables conducted by native-speaking moderators to capture nuanced insights
The Result
TransPerfect Games in-house research team compiled gameplay analysis, expert evaluations, and regional market benchmarks into a strategic report, delivering significantly more value than traditional playtesting alone.
The final deliverable provided:
- Clear, actionable, and data-driven recommendations
- A new strategy for user acquisition, onboarding, and early-game retention
- Comparative insights against regional market-leading RPGs
- Identification of critical friction points
- Strategic monetization recommendations tailored to regional player expectations and behaviors
By merging global strategy with specialized local expertise, the client was able to make confident, informed decisions, setting the stage for successful market entry.
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