The Challenge
Viatris sought to provide healthcare professionals with a clear, visually engaging understanding of acute myocardial infarction (AMI). The objective was to simplify the science behind clot formation, symptom progression, and resulting cardiac damage in a way that was both intuitive and memorable. Traditional booth materials and static educational formats were insufficient for conveying the complexity and urgency associated with a heart attack, highlighting the need for a more dynamic and impactful approach.
Our Solution
TransPerfect designed and delivered an immersive virtual reality experience that turned complex cardiology into an interactive, six-minute journey inside the human heart. By combining advanced gaming technology and medical expertise, the experience transformed passive learning into hands-on exploration, allowing healthcare professionals to see and understand AMI as it unfolds in real time. This was possible through:
- Expert Collaboration: Medical experts and game developers collaborated from concept to deployment, ensuring scientific accuracy and immersive design.
- Global Scale: All assets, including narration, visuals, and interactive elements, were developed with regulatory compliance and localization in mind, enabling future adaptation across markets and regions.
- Cutting-Edge Interactive Experience: Healthcare professionals can travel through the coronary artery, explore 3D anatomy, and zoom into clotting cascades, directly linking biological changes to patient symptoms and clinical consequences.
The Results
Thanks to TransPerfect’s game development and life sciences expertise, Viatris was able to deliver a standout medical education experience. The solution not only elevated how AMI was communicated to healthcare professionals but also simplified deployment and maximized on-site performance. The immersive VR experience captured strong interest at major scientific congresses, fostered meaningful interactions with healthcare professionals, and ultimately enabled clearer understanding of disease mechanisms and symptom progression.
